YouTube Thumbnails
I Tried This For 30 DAYS
CTR jumped from 4% to 11%.
- Client
- Big Steppa
- Year
- 2025
- Reach
- 2.4M views
The brief
A creator stuck at 4% click-through. We rebuilt the thumbnail language: bigger face energy, three-word hook, one shocking number.
What I did
- Thumbnail design
- CTR strategy
- A/B variants
Delivered
- Main thumbnail
- 2 A/B variants
- Title pairing
01
The Brief
You send the song, the vibe, the references. I ask the annoying questions that make the work good.
02
Concepts
Two or three directions, fast. No 40-page decks - just options that already look like the final.
03
Design
We lock a direction and I go deep. Type, texture, color, the 1% details nobody else sweats.
04
Delivery
Every file you need, every size, on time. Plus the assets to actually launch it.